Fashion Business & Promotion
(Year 1)
Fashion Business Context
Fashion Business Context was the first ever module I did when starting my degree in Fashion Business. I did a case study into Fred Perry and found out every bit of detail about the brand including how I would take the brand further. Fred Perry was a really interesting brand to study as it has so much history from Fred Perry himself playing tennis all the way to Mods and Subcultures.
You can view this piece of work at https://view.joomag.com/fred-perry-final-piece-magazine/0291239001446724767
Trends Forecasting
Trends Forecasting was a module that consisted of looking at current affairs and current trends within the media and fashion. I chose to look at the feminist movement, but look at how strong women can still wear pink but be assertive and dominant within the industry. I paired light pinks and whites with strong key shapes that show the dominance women have in the industry.
Buying & Merchandising
Buying and Merchandising consisted of us being given a brief from the brand Whistles. We had to design a range and also create a critical path for the range too. I chose to do a denim range for the brand so I could branch out into different clothing products and not just trousers. Creating this range was a lot of fun and also increased my skill in illustrator as I designed my own CADS on their.
Digital Marketing, Branding
& PR
For Digital Marketing, Branding and PR, we had to choose a brand that wasn’t performing as well as it had been in the past. At this point, I chose Mulberry as their stocks had fallen and they had just been taken over by a new Creative Director. I created a research document for Mulberry and identified how the brand can improve. I recognised that the brand don’t advertise their mens range as much as their womens’ range. So i introduced a celebrity endorsement deal with Tom Hiddleston to advertise the brand further.
